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Piper Serica’s Investment Approach

Qualitative & Quantitative Research
Process Oriented


Identification of investment opportunity: High Growth Industry + Leadership + Long Term Competitive Edge = Exceptional Returns

We’re top down investors. Our strategy is to invest in companies that are not only numero uno in their respective industry but have constantly grown the competitive moat to protect their pole position. We first identify industry verticals and sub-verticals that we believe would grow on a secular basis for the next 15-20 years based on change in demographics, consumption patterns and technology.

We then identify the clear Leader of the vertical and put it through a proprietary diligence framework that is based on Michael Porter’s 5 Forces Competitive Edge Model. We rate each company across 35 parameters to establish whether it has a clear competitive edge over the challengers and the ability to grow at a faster rate and more profitably. For this rating we depend on our primary research where our deep relationships with industry participants, dealers, distributors, bankers, suppliers etc. are invaluable.

Based on the valuation range that we establish for each company in the portfolio, we actively manage the allocation. This dynamic allocation is the secret sauce of our superior returns. Another reason for our superior performance is that the key attributes of our portfolio companies across growth, profitability and leverage, are better than all popular indices (both individually and on an average).

To summarize: Our investment process is very rigorous and disciplined. Investment decisions are made by a team and not an individual. Our process minimizes the risk of human and emotional biases by focusing on facts rather than opinions. We benefit from a proprietary network that we have created across industries for primary data collection.



SEBI Registered PMS
Top Down Investment Strategy
Investing in companies that’re No. 1 by market share in India.
Minimum Investment: INR 50,00,000

FPI: Mauritius

SEBI, India & FAC Mauritius Registered
Top Down Investment Strategy
Investing in companies that’re No. 1 by market share in India.
Minimum Investment: USD 1,00,000

Investment Advisory

Through a model portfolio framework
Top Down Investment Strategy
Investing in companies that’re leaders or emerging leaders
Minimum Investment: INR 1,50,000
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Practicing high level of independence & objectivity. Loyalty, Prudence & Care in dealing with every client. Every investment decision is made by an investment committee.

Conflict of Interest

Piper Serica Advisors is a pure-play asset manager and does not have any conflicting businesses like distribution, brokerage or custody. The fund manager and his family make almost all of their public market investments through the PMS.


Strong internal policies to deal with sensitive information and data. We make sure we don't exchange any price sensitive nonpublic data while engaging in management discussion

Investment Analysis

Detailed diligence and a reasonable basis behind every investment. There is a detailed distinction between fact and opinion in the presentation of investment analysis

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